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My point is that choosing a school based on how you think everybody in the world is going to perceive you is RIDICULOUS.
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<p>Well, I wouldn't go that far. I would certainly agree that it should not be the only factor to consider. But I would hardly call it 'ridiculous' to consider it. I would say that there are entirely rational reasons for wanting to associate yourself with a brand name, simply as a matter of market signaling. For example, I know quite a few people who have earned engineering degrees at MIT primarily because they intended to enter technical careers in which the credibility of having an MIT pedigree is highly important. Let's face it. Once you have an engineering degree from MIT, nobody is going to ever question your technical acumen. A notable example of this would be defense contracting, in which many of the important players have impressive technical degrees and so if you want to maintain credibility, you often times also need an impressive technical degree. Similarly, I know people who have chosen to get MBA's at Harvard mostly because they intend to enter rarefied fields like hedge funds or private equity where having a Harvard MBA is basically de-rigeur. </p>
<p>Look, whether we like it or not, we live in a world where brand names do matter. People are going to judge you on the the brand names you are associated with - i.e. the school you went to, the car you drive, the clothes you wear, the restaurants you eat at, etc. And some industries are far more brand-conscious than others. For example, if you intend to work in the fashion industry, you have litte choice but to don brand-name fashionwear every day if you want to get ahead. Hence, since this is the world we live in, it is entirely rational for you to be brand-conscious. It's not ridiculous, it's just realistic. </p>
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CGM makes a good point, though-- go with what you want to accomplish in college FIRST-- THEN take a look at US News and Fiske. Perceived prestige should never overshadow your concrete goals for yourself. I mentioned in another thread that given the chance to apply to colleges again, and had I paid more attention to my personal goals, I would have chosen a completely different smattering of schools across a broader US News spectrum.
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<p>Well, the major problem is that most college students don't know exactly what they want to accomplish. That's why most colleges allow you to shop around and switch majors. Of all the people that I know, only a minority of them actually ended up getting degrees in what they intended to get major in when they came in as freshmen. The majority switched majors. </p>
<p>And even if you do complete your intended major, you will probably end up switching careers at some point anyway. For example, Vernon Smith got a BSEE from Caltech, and then eventually become an economist, and won the Nobel Prize in Economics in 2002. Obviously not everybody is going to become Vernon Smith, but the point is, people change careers all the time. CNN once estimated that the average American changes careers (not just employers or jobs, but entire careers) about 4 times in a lifetime. Hence, it is highly likely that at some point in your career, you will end up doing something that has nothing to do with what you thought you were going to do when you were a high school student. What ultimately matters is that you have both a core education that will allow you to quickly learn whatever happens to be the relevent skill in whatever career you end up in, as well as a marketable credential that will open whatever doors you need opened.</p>