Please help me choose: Duke vs USC

I have narrowed down my choices to 2 : Duke & USC

If all things were created equal (fin aid), I’d choose Duke - as it is a top 10 school. But USC has been much more generous with fin aid - so I’d be looking at 15K to go to USC and a little over double to attend Duke. My parents can afford it, but it’s still a big difference in cost. What should I do?

What are the pros of attending Duke over USC?
What are the pros of attending USC over Duke?

Bump. Anyone?
I’ve never been to either, and can’t with coronavirus so have to make my decision sight unseen. Do I go to USC (1 hour flight south) or Duke (7 hours across the coast)? What would you do?

USC should be the easy choice. Well respected and the cost difference is pretty significant.