Princeton and "the coolest little start-up in America"

<p>the story of terracycle, producer of the world's most eco-friendly plant fertilizer, co-founded by princeton freshmen in their blair hall room, based in princeton, and run by many more with princeton ties. one of red herring's 100 most innovative companies.</p>

<p><a href="http://inhome.rediff.com/money/2006/jun/23inc.htm%5B/url%5D"&gt;http://inhome.rediff.com/money/2006/jun/23inc.htm&lt;/a&gt;&lt;/p>

<p><a href="http://www.terracycle.net/%5B/url%5D"&gt;http://www.terracycle.net/&lt;/a&gt;&lt;/p>