"Each of the hot hundred colleges held a certain position in a vast and inscrutable cosmology that only the students and their parents seemed to understand. The very names of schools I had always considered excellent made many students shudder—Kenyon, for example. They would snap briskly to attention if I said “Williams” or “Amherst.” So why not Kenyon?
On the other hand, schools that I had never considered particularly dazzling turned out to be white-hot centers of the universe. In vast, high-achieving droves, for example, these kids wanted to go to Duke. Fine, but here’s where I couldn’t figure them out: they were dying to go to Duke, but Chapel Hill left them cold. Why? They couldn’t put it into words exactly; it was as inexplicable and irreducible as falling in love. They would do whatever it took to get themselves to Duke—enroll in as many AP classes as they could, stuff their heads full of Robert Lowell poems and differential equations and plein air paintings, invest untold, unrecoverable hours cramming for standardized tests that a growing number of admissions experts hope to abolish altogether.
Certainly, I understood why students who had worked so hard and done so well would want to go to schools like Harvard and Princeton, but many places seem to be prestigious simply because student fads and crazes have made them hard to get into. Brazenly capitalizing on the whims and passions of teenagers seems a questionable practice for institutions dedicated, in part, to the well-being of young people. Here’s how Rachel Toor describes her former job as an admissions officer at Duke in her new book, Admissions Confidential:
I travel around the country whipping kids (and their parents) into a frenzy so that they will apply. I tell them how great a school Duke is academically and how much fun they will have socially. Then, come April, we reject most of them.
The university devotes a considerable amount of money and effort to recruiting BWRKs (“bright, well-rounded kids”) only because denying them boosts the school’s selectivity rating. Although Toor seems disillusioned by the task of pumping up application rates, she also seems to believe that some measure of a school’s worth can be found in the number of students it rejects.