<p>"Daniel Oppenheimer, of Princeton University, won the Literature award for a series of experiments showing that deliberately using long words is a lousy way of impressing people: it actually makes you look stupid." </p>
<p>"The Ig Nobel Prizes are a parody of the Nobel Prizes and are given each year in early autumn — around the time the recipients of the genuine Nobel Prizes are announced — for ten achievements that 'first make people laugh, and then make them think.' Organized by the scientific humor journal Annals of Improbable Research (AIR), they are presented by genuine Nobel Laureates at a ceremony at Harvard University."</p>
<p><a href="http://en.wikipedia.org/wiki/Ig_Nobel_Prize%5B/url%5D">http://en.wikipedia.org/wiki/Ig_Nobel_Prize</a></p>