Question about prestigious writing contest on application if didn't win

Hi all, I thought I would crowd-source this information to see what people think.

Student wrote an essay for the Kennedy Profiles in Courage Essay contest (2500 entries) and made it through the first round of judging (top 10% of applicants) but did not make it to the top 10 finalists. Research and writing the essay was a lot of work. I would appreciate any thoughts on where/how to include this on the common app. He actually applied 2x and both times was top 10% but not a finalist
Thanks for the help.

I think it’s fine to say what you’ve said here. “Kennedy essay partipcant, ‘20 &’21, selected for top 10% cut off both times.”

@Lindagaf Thanks Where would you include on app? EC or award?

Maybe in additional information. It’s not an award. If the college allows supplemental materials, he might want to include the strongest essay.