@NewEngParent ,
Okay, you mentioned LACs, so I am going to assume that LACs are on your radar, maybe not exclusively, of course, but you’re thinking about them (else, why mention them?). I am an unabashed LAC supporter, but I don’t mention this option if a student/family is not looking for that. Also, normally, when a parent is in your situation, just starting out, I encourage them to do the initial research (and I do), then come back to this board with a list of possibilities, even if that list is very long.
To be honest, most LACs should be in play for your son. At first glance, I thought that he hasn’t taken many APs, but there’s still senior year, of course. Also, some schools (you described your son’s high school as rural) do not offer as many AP classes as other schools. Colleges/universities realize this and do not penalize. They consider each applicant’s course rigor in context.
As @intparent suggests, perhaps it is time to decide on subjective factors. Your son is open to location, so that’s great. Does he want a liberal environment or more middle-of-the road one? Does he want an outdoorsy, granola-y place or a more traditional, “classic” college campus? Does he care about ranking and overall perceived prestige? Greek life? Is Greek life an absolute no or a maybe (especially if Greek life isn’t that big of an influence, which is the case at many LACs)? Or are you the one thinking about LACs, but he perhaps wants a mid-sized or large university?
I could easily throw a hundred names at you. For now, think about the above questions and what type of school he’d like to attend (LAC, mid-sized public or private, large R1 university). Do understand that LACs/private universities usually are the ones that have more merit money to hand out. Your son would be a very attractive applicant at a number of schools; he could even be in line for half tuition scholarships and maybe even full tuition scholarships. In general, the most generous merit awards will come from schools where your son is a significant cut above the typical applicant. Keep in mind, too, that the “elite” schools do not give merit money; they meet the full demonstrated financial need of every family, but they do not sweeten the pot with merit. Thus, a middle class family might find that the cost to attend Williams and Amherst is too high, but the family’s very high-achieving son or daughter is offered a full tuition scholarship at Beloit or Rhodes or the College of Wooster.
There are many threads on all of these issues (such as best schools for families seeking merit), so you should find a wealth of information here. Be excited! Your son is in great shape.