Scratch, sniff, and apply! What will they think of next?

[Sally_Rubenstone]

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Better “freshly mowed grass” than “stadium locker room at half-time” I suppose. Or “frying fish,” to continue your sensory metaphor.

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Haha…now what would Reed College’s scratch n’ sniff scent be?

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<p>LOL! Did you see the author’s comment at the end of the Chronicle story? </p>

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In any case, I can only guess that many quintessential scents of college would never turn up in a marketing plan. “I’m pretty sure,” one colleague wrote in an email, “my alma mater would have smelled like stale beer.”

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