Seems like I can find no scholarships pertaining to me - an average upper-middle class white male

You’re in a tough position for sure. I know bottom-line cost for my daughter at UMassAmherst would have been $18,000 or so but a few of the other Mass state schools came in at the $10-12K mark which should be doable if you take loans, work full time during the summer and do work study for spending money while in school. I would also say look for schools that are 100% need based finaid and see who is still taking applications. And, FWIW, if you can manage UMA, I say go for it, that school just keeps getting better and better. Its no longer the safety school it used to be, its reputation for excellence is unmatched with the NE state schools and from what I understand companies love to recruit from there.