Several Questions re: Sports Management vs Sports Marketing, etc

<p>GREAT!! For the second time in as many post attempts, I just typed a long message here, only to be "timed-out" with a “not-logged-in” excuse & lost it completely!! (I have GOT to create future threads in Word first & just copy it over!!). So here goes yet AGAIN!!</p>

<p>I previously posted a similar set of questions in another similar thread, but it was many screens long & I believe my questions were lost as #157…… so I figure if I start this as a separate thread, I might have better luck getting a response. We would really appreciate peoples’ help!</p>

<p>(1) I've seen a few references in other related threads stating there's a difference between Sports MANAGEMENT and Sports MARKETING programs/schools/degrees/paths/jobs. Can someone give as much detail as possible as to what those differences are? Is it more a philosophy or approach to the subject, what actual subjects are covered (one or the other more narrowly-focused vs broader business courses), what careers they prepare you for, or other? What exactly sets the 2 apart? The more compare & contrast anyone can supply, the better. And if anyone knows where more info can be found out about the MARKETING side & schools, we’d really appreciate it!</p>

<p>(2) For someone entering the Sports Mktg/Mgmt field, what would you recommend as the best path to take? Would it be an undergrad degree in a general business discipline (mktg, finance, acct’g, etc) paired with a minor or concentration in Sports Mgmt/Mktg, or would you recommend either a Sports Mktg or Mgmt major (with or without a general business minor)? And would you recommend following it up with a Master’s degree? If so, would that then be in general business, Sports Mktg/Mgmt, or an MBA?</p>

<p>(3) Based on your responses to #1 & #2, what school or schools (Top-Tier, 2nd-level, & “safety”) would you recommend that my son apply to, and why? What would you consider to be the major selling point of each? </p>

<p>(4) I have read many posts which all seem to key on the fact that a major criteria is the ability to NETWORK and gain valued internships. But there also seems to be 2 major contrasting philosophies as to what type of school would be better: (a) a big D1 school with a nearby city & lg. pool of potential corporations/alumni/teams for networking/internships, or (b) a smaller-market school with smaller, more intimate classes with connections, but not as much competition for the networking/internships. What is each of your thoughts in that area, and did that define what schools/paths you recommended in response to #3?</p>

<p>For a bit more clarification …………..</p>

<p>My son lives for sports & sees Sports Marketing/Management as his ideal job. He does NOT want to become an agent, however. He plays varsity tennis, although likely won't qualify for any scholarships. He's an A/B student in tough college-prep courses in H.S., but only taking 1 honors course each year vs multiple or AP courses, etc. A decent student, but his downfall is taking tests. We only see him as doing around "average" on the SAT/ACT tests, and is likely to be hindered in his scores in Math by the fact that he had to take Algebra 1 over in middle school, putting him behind when it comes to some of the subjects on the tests. As a result, we don't think he'll qualify for most of the more prestigious Sports Mgmt/Mktg schools. </p>

<p>Does that change your recommendations in #3? Are there still quality second-tier schools you'd recommend he apply to instead or as well? His biggest criteria right now is that it be a larger, D1 school like Penn State, Syracuse, Ohio, Indiana, etc....., but he also liked Temple after a recent tour there, and who knows, based on some of your responses to the above questions?</p>

<p>Finally….</p>

<p>(5) My son shadowed a Temple Sports/Marketing Manager over the summer one day, and absolutely LOVED what he experienced and saw. My wife commuted as an undergrad there 30+ years ago, but I’m not very fond of the campus surroundings, or where he'd have to travel thru to commute there. On the other hand, Philly offers a lot of excellent co-op & internship opportunities , pretty much dominated by just Temple & Drexel students……. Are there any thoughts from readers or current/prior Temple students on both their Sports Management program and campus/safety, or from others who applied to & toured Temple?</p>

<p>Thanks all!! I know I’ve asked a lot of questions that can’t be answered quickly and without lot of thought, but any and all responses would be GREATLY appreciated!</p>

<p><a href=“a”>I</a> a big D1 school with a nearby city & lg. pool of potential corporations/alumni/teams for networking/internships,*</p>

<p>I think the big D1 schools that have ESPN and others routinely camped out on campus would be best. Those are the high-profile sports schools that often have the best connections, sports mgmt offices, and sports-networking situations. </p>

<p>I think some of those sports mgmt/marketing fields are masters degree level. </p>

<p>Is your son a junior or senior? </p>

<p>My son lives for sports & sees Sports Marketing/Management as his ideal job. He does NOT want to become an agent, however. He plays varsity tennis, although likely won’t qualify for any scholarships. He’s an A/B student in tough college-prep courses in H.S., but only taking 1 honors course each year vs multiple or AP courses, etc. A decent student, but his downfall is taking tests. We only see him as doing around “average” on the SAT/ACT tests,</p>

<p>What is your budget? since it doesn’t sound like he’d be a merit scholarship student, your budget will likely determine where he should apply.</p>

<p>If he’s a junior, then have him take both the ACT and SAT…on the ACT, the math is less “tricky.”</p>

<p>If money is an issue, then probably your state’s flagship may be your best bet. What state are you in?</p>

<p>tip: before you submit a post, do “select all” and then “copy”…that way, if your post doesn’t submit, you can “paste” and then submit.</p>

<p>* in other related threads stating there’s a difference between Sports MANAGEMENT and Sports MARKETING programs/schools/degrees/paths/jobs. Can someone give as much detail as possible as to what those differences are? Is it more a philosophy or approach to the subject, what actual subjects are covered (one or the other more narrowly-focused vs broader business courses), what careers they prepare you for, or other? What exactly sets the 2 apart? *</p>

<p>I could be wrong, but I thought the “marketing” was the “brand” marketing. Getting a school’s sports’ “brand” out there and respected. I thought the “management” was literally the other stuff…budgets, facilities, etc.</p>

<p>mom2cllegekids:</p>

<p>Thanks for the responses, including the mktg vs mgmt distinction!</p>

<p>My son is a Junior, and plans on taking both the ACT & SAT in the next month or 2. We were thinking same re: the ACT & Math. It’s just that he’s not as great overall on tests in general. He’s an all A&B student, and likely could be all A’s if he did better on tests. So he has a decent GPA, but we’re just afraid he won’t reflect as well on the ACT/SAT…</p>

<p>Our older son will have 1 year left in college when the younger son enters, which may help, but we only qualified for Merit with him. Recent unemployment may help our younger son qualify for Financial Aid if it persists, although I’m not hoping for that…</p>

<p>Regarding the “copy-all”, etc… I seem to get logged-out very quickly on this site, whether it be my typing a long post or response, or after reading a few posts & then going to respond/post. I forgot getting logged-out the first time when I went to initially enter this thread, & cursed to high h*&% the second I submitted it & realized I again failed to do first in Word or save the new thread… ONE of these days I will learn!</p>

<p>Assuming for now that money & location is not a concern, do you have a set of “favorite” or recommended schools he should consider besides a state flagship school?</p>

<p>Thanks!</p>

<p>(P.S. - - I DID copy this response in case I get logged-out again! :wink: )</p>

<p>Ultimately, I think you have to answer these questions…</p>

<p>1) Is my son better off with a degree in say…finance, accounting, marketing, etc from a quality school and will have to hope that he can find an internship/job in one of these fields at a sports related company? All sports related companies need marketing, sales, PR, finance, accounting, and HR people. Get a degree in one of those and then get an internship/job with a sports related company.</p>

<p>or </p>

<p>2) Is my son better off with a degree in sports mgt so he can utilize the alumni network at that school to find an internship/job at a sports related company?</p>

<p>I would vote for #1. More flexibility now and in the future. Take a look at these students in the MS Sports program at Ohio U. Note how many do not have undergrad degrees in the field. Also note that many are doing an MBA concurrently with the MS. Which degree will ultimately be of more value to them?..my guess the MBA or why waste your time and money?</p>

<p>[sportsad.ohio.edu:</a> MSA Class of 2011](<a href=“http://www.sportsad.ohio.edu/sportsadmin/2011/]sportsad.ohio.edu:”>http://www.sportsad.ohio.edu/sportsadmin/2011/)
[sportsad.ohio.edu:</a> MSA Class of 2012](<a href=“http://www.sportsad.ohio.edu/sportsadmin/2012/]sportsad.ohio.edu:”>http://www.sportsad.ohio.edu/sportsadmin/2012/)</p>

<p>***I worked in the mgt of collegiate sport clubs, recreation and athletic facilities, and intramurals for many years. Have neither an undergrad or grad degree in the field. I wanted something a little more flexible just in case.</p>

<p>UDGradBE80 - Private Message me and I’ll tell you what I know as a Sports Management graduate back in the mid-90’s. It’s a great degree, if you USE it how it’s intended :)</p>