College counselors come in a lot of “flavors.” You have to be really judicious about it.
My D17’s junior year, one of the college counseling companies offered a free SAT practice test at our high school. The school counselors figured, why not? The people who gave the test collected students’ cellphone numbers, which they gave not realizing that it was going to be a marketing thing. Then they all got pressured to sign up for expensive counseling and test prep. I took one of these calls because my d, who hates to talk on the phone, gave them my cellphone # instead. The high-pressure person was flustered when she realized she was dealing with a very unimpressed parent. The school counselors didn’t let those folks come back the next year. Avoid “hard sell” people like the plague.
A lot of these folks make their careers on their record of schools they got students into. So, they are “packaging” students for the top-ranked name-brand schools for bragging rights, not because those schools are necessarily the best fit for the student. However, avoiding this type should be easy since you don’t have excessive money to spend!
Then there are people who do college counseling for a reasonable price, and who really want to help kids find the best and most affordable school for them. If you can find somebody like this in your community, that could be a help. It can be really nice to have somebody keeping you on track. Everybody has different strengths - some people are particularly good with essays; others are really good at organizing your search and helping you narrow down your choices. Figure out what you need the most, and how much you can realistically spend.
There may also be people who are willing to help you for free, both on this platform and in the real world. The trick is figuring out who is trustworthy and knowledgeable! (“You get what you pay for” isn’t always true, because there really are people who are just willing to be helpful… but be cautious and discerning.)
For my kids, the biggest thing was having a non-parent help them stay on schedule with essays, and help them brainstorm and get “un-stuck,” and just have regular appointments to create “micro-deadlines” and keep things moving along. Some of those things you could do with a parent or another adult mentor; some you could even do with a peer (set up a schedule and hold each other accountable), and some it really helps to have the input of a “pro.” Essay-wise, you probably even have teachers who would be willing to give input. But honestly, don’t take any one person’s opinion as gospel. I have seen teachers, parents, and even “counselors” give some really BAD advice about what essays “should” look like (i.e. shoot down a student’s creativity and tell them the essay should list the accomplishments that are already else where in the application - noooo!), so take what’s helpful but if something doesn’t feel right, get another opinion or two!
Maybe ask around your community about resources. Ask people at your EC’s if they have suggestions. You don’t have to find a single person that gets paid for all these functions - just figure out what support you need and where it’s going to come from.