Should I tell colleges about both of my businesses?

Applying to College Common and Coalition Application
1

I’m a CS major and I run two online retail businesses. In addition to this, I joined a software startup. I want to include this in my Common App but I want to know if this is too much to put. I was thinking of just putting that I own one business and that I joined a startup. What do you think?

2

Put both, there’s nothing to lose.