<p>cluelessdad, there are “true” merit programs out there. They come from colleges that generally do not meet 100% of need. </p>
<p>The problem with your argument is that you assume that, without the merit aid, the school meets 100% of need, so the parents need pay only the EFC. But what if the need-based aid is only 70% of the need? Merit aid can, and often is, used in addition to “need-based” aid to close that gap. It’s only in the case of 100% need schools, of which there are very few, that the need-based aid is reduced significantly.</p>
<p>Example: $50,000 school, EFC $10,000 (just for ease of numbers). Without a merit award, the student gets $20,000 in need-based aid; the student needs $40,000. The student also gets $10,000 in merit aid. For most schools, this will not reduce the need-based aid. The family, however, must still come up with $20,000.</p>
<p>Now, if the school were 100% need-based (most of which don’t have merit awards anyway), the student would receive $40,000 in need-based aid. Now the student also gets the $10,000 in merit aid. Yes, that will reduce the need-based aid to $30,000, and the family will still have the EFC of $10,000.</p>
<p>But, what that does from a college perspective, is that it frees up the additional $10,000 in need-based aid to give to another student. While schools may be 100% need-based, the pot is still finite, and perhaps the school would calculate the other student’s “need” as smaller than it really is if it didn’t have that extra $10K to give. Remember that schools that use an IM never tell you how they calculated your EFC.</p>
<p>Some merit scholarships can be quite lenient in their requirements; my d’s required only that she stay off academic probation.</p>
<p>You also mentioned a “bait & switch” - except the schools send out the financial aid packages before the student has to commit to the school. So the family knows exactly what its bottom line would be.</p>