Sweet Briar president: More than miracles needed to save small colleges

"… Liberal arts institutions are pressured to prove their worth by showing, literally, how much a degree will fetch in the open market.

Several years ago, Sweet Briar increased enrollment after making market-based changes. Adding engineering and a business program in the early 2000s helped historically low enrollment rebound to a multiyear high." …

https://www.washingtonpost.com/news/grade-point/wp/2016/08/05/sweet-briar-president-pixie-dust-and-miracles-wont-save-small-colleges/