<p>This is just my opinion, I would very much like to know what you think about it. No offence is meant, I'm just thinking aloud. </p>
<p>The higher education industry is highly competitive, and positional advantages are eroding much more easily than they were 10 or 20 years ago. Schools (whether they game the rankings or otherwise) can move up and down the ladder of US news far more rapidly than in history. They face more competition from each other, from alternative education processes, and even from foreign schools. Higher education is a competitive market.</p>
<p>HYP and all the rest of them will have to behave like businesses, and act in the interests of their stakeholders. Those interests could be profit, prestige, or simply continued existence. They will act to maximize value in all their activities: pay staff only what is necessary to retain them, ask students to pay as much as they will. hire faculty at the lowest price for their value, accept students of the highest value for their price. Nobody will leave money lying on the table - the stakes are too high. </p>
<p>Money that is spent on financial aid is money that is not being invested in better faculty, better facilities, more marketing, etc actions to remain competitive. Therefore, financial aid is more likely to be granted when it maximizes value. Ceteris paribus, between two candidates with the same value (i.e. stats etc), the admission will go to the cheaper one. </p>
<p>This means that the amount of financial aid a candidate will receive is equal to the additional value that candidate has over the others - the premium. Candidates that need a full-ride, need to match or exceed that premium over the next best candidate who does not. Colleges will seek to invest in 'undervalued' students - people who need less aid than they're really worth. Colleges will offer as little aid as they think you're worth, or as little as they need to get you to accept. </p>
<p>I can only conclude that "need-blind" is not necessarily truly blind (that is, cost-neutral); it merely suggests that this college has a longer 'time horizon' with regard to investment in students and can afford to take riskier bets. i.e. they can afford to take a short-run loss in order to capture 'market share' (brilliant kids with no money) and stay long-run competitive. Or, more cynically, it is a calculated PR move. </p>
<p>Value, however, is terribly subjective (and perhaps a little random too) once we reach that particular range where our stats don't matter - when everyone is in the 90th percentile, has multiple leadership positions etc - and that is where it becomes difficult for the kids on CC. You can't maximize your options if you can't value your chances effectively. </p>
<p>Comments, anyone? Much appreciated.</p>