The process was simple and efficient back in the 1970’s when I applied to college (and the late 1960’s when older siblings did).
In our community, you mostly applied to 3-4 colleges. One was the state flagship, which was not commutable but which most kids could afford by “working their way through”. Many of the elites did not accept women (I am female) so that took a bunch of schools off the table. I had a HS friend who took a gap year (very rare at the time) so she could apply to Dartmouth the first year they accepted women- we all thought she was nuts.
But I digress. If your parents hadn’t gone to college, in my area you generally commuted from home and went to a local teacher’s or nursing college. The top math/chem girl in my HS went to nursing school- not even a BS. The one girl in my HS to get a 5 on AP chem, then AP Physics… was “tracked” to a non-BS program. If you were Af-Am you were encouraged to apply to an HBCU so you wouldn’t feel “out of place”. The Val from my HS (also female) turned down an almost full ride at one of the Seven Sisters because her parents didn’t want her to leave town. So she commuted by bus to a local college and became a school teacher.
I am not describing rural America-- this was a large city in a reasonably cosmopolitan region with a lot of educated people. But the “simple and efficient system” largely had the effect of tamping down ambition, keeping kids close to home (even when it was affordable- like my friend with the full ride- to go away to a more competitive/brand name college). Yes, there were kids applying and getting into the elites. But coming from the East Coast, I don’t think I met anyone who had attended Stanford until I got to grad school. It was pretty common in my HS for a kid’s application strategy to be Harvard, U Mass, and maybe BU/BC. Parents would say at college night, “If he can’t get into Harvard, U Mass is fine”.
And for many it was.
But I don’t think you are getting rid of the internet, the flatter world with more information, the democratization of society where HS girls don’t just pick between nursing and elementary ed, where racial and ethnic minorities are told to stick with their own so they’ll be “comfortable”. These are big social changes which aren’t going away.
As a result- HS kids may not want to apply to 3-4 colleges and take the municipal bus to the local teacher’s college or nursing school if the “wish and a prayer” college doesn’t come through.
Don’t get me started on the draft- and how so many disinterested and marginal students ended up getting grad degrees because they needed deferments. We are all still living with the consequences of that- huge increases in the number and range of marginal degree programs to help keep a generation of young men away from Viet Nam.
I’m not as troubled by the lack of efficiency as some of you are- mainly because I remember “the good old days” and for many- it wasn’t so good.