<p>Any advice on writing the "Why this college?" essay for schools you haven't visited yet? My S is applying to 2 schools that we did not get to in our first round of college visits. So at the moment they're "looks good on paper" schools and if accepted he would visit on an accepted students visit day/weekend and decide if they're truly "perfect fit" schools. But it's hard to write an essay saying "this is the perfect school for me because..." when he doesn't really know that for sure yet! (The schools are Cornell and CMU.)</p>