<p>Marian, great point and this is fascinating stuff both from the point of view of advertising as well as psychology - no doubt that targeting the audience is a major factor influencing the creative gist of the brochure - this would probably include the choice of color palette and, of course, use of school colors as well as bright contrasts, collage styles, and off-center diagonal lines to create a feeling of movement and enthusiasm etc.) versus more traditional, conservative design and content to attract future students. This is a bit OT but I wonder if anyone has done a study on college t-shirts and their use to attract students - now what would admit week be without free t-shirts?</p>
<p>Anyway, apparently there are colleges that decide to create an admission brochure "package" - in different styles aimed to target both parents and students: </p>
<p>"The admissions department at Simmons had a need for two complimentary brochures*one targeting High School Seniors, the other targeting their parents.</p>
<p>The Voices brochure was written in the voices of four Simmons students. The brochure speaks directly to high school seniors by giving them a sense of the diversity of the Simmons student body and allowing to relate to their peers.</p>
<p>The Imagine It, Achieve It brochure speaks directly to parents by providing information about the benefits of a Simmons' education. The brochure illustrates the success of Simmons graduates using case studies depicting six alumna in various stages of their careers."</p>