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Texas has a better reputation in engineering than UCLA and UNC.
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<p>UNC does not have a dedicated engineering school. It has a few grad programs and joint programs with NCSU, but nothing along the lines of UT's E-School.</p>
<p>Regarding Texas, as somebody living in the Northeast, I can tell you that its diminished reputation in this region has several components: </p>
<p>(1) General disdain for Texas as a state; </p>
<p>(2) Perception as a mostly sports school; </p>
<p>(3) Recognition of its large size, which, sans a few state colleges, is far larger in student population size than most schools--even state ones--at least in the tri-state (NJ/Conn/NY) area;</p>
<p>(4) Because of Texas law and consequential admissions procedures, Texas has a very small out-of-state population. UNC has a cap, but a significant segment of the UNC population is non-NC. UCLA is just about the same as Texas as far as OOS population, but California in general seems to receive excellent recognition on the East Coast. A lot plays into this, but everyone in my area knows what you're talking about when you mention 'Berkeley' or 'UCLA'.</p>
<p>An easy way to increase profile across the country is to increase OOS population. UVa and UMich have superb reputations up here, and it isn't just the sports: these universities both have significant OOS contingents comprised of people from the region. When people can identify a school with a student whom they know to be competent, intelligent, and high-achieving, they will associate said institution with excellence. This isn't an overnight transition, but it does work.</p>