Recruiting subjects on Cappex and then forming conclusions about the prevalence of college research? That’s not just being bad at their jobs; that’s being willfully deceptive. That’s like recruiting subjects at a health club to ask about exercise behaviors, and then claiming it represents the general population. It begs the question of who is paying for these “studies” in support of their desired conclusions. There’s no peer review process or other accountability for whether the methodology has any validity at all. And yet all of these college counseling firms are bandying this number about, to make people feel like they’re missing the boat if they don’t pay up.
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