I recently found out that UChicago asks their incoming freshman class, right after they commit in May, to recommend one of their high school teachers for UC’s “Outstanding Educator award.” A short essay is required, basically why is this teacher so great, so only a few kids nominate anyone.
The savvy marketing part comes in the fall. The award includes a lucite block, $25 Staples gift certificate, a 90% discount on UC online courses, AND a UC sweatshirt. I assume they expect teachers to wear this around campus and remind current students of UC’s reputation for academic excellence and rigor.
My daughter teaches in Georgia and most of her students go to Georgia colleges, or at least stay on the East Coast, so she had never heard of this award before she was notified she had received it.