<p>Nicolehywong - Correct me if I'm wrong, but while the World Rankings and others might fluctuate, in an attempt to gain some semblance of legitimacy, I think the US News rankings have stabilized of late. For the past 4 years or so, I think the rankings have looked quite similar from year to year. </p>
<p>If anything, I'd imagine revealed preference rankings might fluctuate significantly from year to year. One year, Cornell might be a "hot" school, and another year, following a rose bowl appearance or something, Northwestern might shoot up. </p>
<p>Also, when you ask "what a normal person" might think, lets unpack what the "normal" person is in light of the revealed pref survey. This person is most likely a member of a privileged class, with the highest proportion of these students found in the east coast. The "high-achieving" students faced with these choices most likely (as noted in studies cited by David Kirp or Jerome Karabel in their works) look primarily at "prestige" - not academic quality - in making their decision. Students deciding between these schools may often have a variety of hooks to these institutions (legacy status, good squash ability, whatever). </p>
<p>If you want to know where Chicago would place when THIS is our normal person, I would assume the U of C would not fare well. It should be solidly beaten by all the ivies save for perhaps Cornell, and would not win the cross-admit battle with Northwestern (which has more appeal for well rounded east coast prep types). With an east coast concentration already built in, I'd have a hard time seeing why a prep school kid in Philadelphia would pass up UPenn for a school hundreds of miles away with a weaker brand name in the east coast region. </p>
<p>If you want a very prestigious, well-known school, look elsewhere (or heck, just look north to Northwestern). Chicago isn't going to win that battle. Just realize that this study essentially ranks what 18 yr olds believe is prestigious and attractive, not anything else. If you tell most high school seniors that they can pick a well known school with great post-college options and significant grade inflation (Brown), or a very rigorous, more of a grind type school (Chicago), what do you think that student would pick? </p>
<p>If you want to look at academic metrics or strength of brand to the post-college crowd, however, the story would change quite significantly...</p>
<p>EDIT: Yep, Newmassdad's post seems about right. Chicago coming in behind all the ivies and Northwestern. Note, the study was done eight years ago (about when I graduated), and Chicago has changed significantly since then (see my post on this if you want). </p>
<p>Now, I'd anticipate Chicago would be in the top 15 or 20, and that in specific cross admit battles, it's not a blow out any more with some peer schools (for example, UPenn and Duke wouldn't take 75% of the cross admits or whatever. It might be more like 60-40 now). Nevertheless, in a ranking that looks primarily at prestige as judged by the high school crowd, Chicago will not do well.</p>