<p>Post #47:</p>
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<p>Because it tells people what they want to hear? There are a number of college rankings out there, but unless they rank colleges as people expect them to be ranked, they are ignored. The genius of US News is that they have developed a computer program that ranks colleges exactly as people would think they should be ranked based on popular perceptions about which colleges are the “best.” So US New does not provide any new information, but just confirms the conventional wisdom.</p>