my personal preference is based on what your major is. For majors like medicine + other majors that will require grad school level of training I would go to the school with a better social life because you can get the prestige in grad school (most of the time your test GMAT and test scores matter a lot more than where you attended)
you should go to the school with better prestige if you are only planning on finishing your bachelors and going to work afterwards.
[I’m a business major so my priority is on the social scene just because no matter where you attend, if you’re decently good at human interaction and have the connections you’ll make it in business]