USC vs. University of Michigan vs. UT at Austin?

That’s true, but one of the main reasons to attend college in the first place is that it is supposed to give you the sufficient skills to earn more in the workforce. I was in a similar situation with both business programs I was accepted into; I’d received two scholarships and gift aid such that about 70% of estimated total cost was paid for at USC. By comparison, Michigan offered me enough aid to cover about 33% of estimated total cost. In the end, I checked business placement statistics and earning potential, as well as calculating the cost of living in the two areas and total cost for the schools (Michigan’s was about 58k, and USC’s was 67k), and found to my surprise, if I was an “average” student in terms of placement by the schools, I’d earn back the additional gift aid offered by USC in less than 2 years given Michigan Ross’ higher salaries. This is only on a pure numbers calculation; it doesn’t take into account post college location: the cost of living is higher in the West Coast (where most Marshall grads end up) than in the midwest or east coast (where most Ross grads end up).

My point is, pure numbers are important, but it’s more important that OP take into account ALL the factors in terms of financials.