<p>In general, I think that by and large families–especially families with educated parents–could do pretty much everything that a private college counselor does. The question really is, what are you willing to pay to have somebody else do it?</p>
<p>You could spend time with a Fiske guide, or Colleges that Change Lives, or what have you, reading about colleges you might not have thought of that meet your kid’s social, academic, geographical, financial and other needs and wants. (And then you could visit [CC redacts the name of another college-related web site], and read online editions of student newspapers, to try to get a sense of what life on those campuses is really like, no matter how many photos of smiling students appear in the color mailings.)</p>
<p>You could spend time online researching what it takes to get into the colleges that have the attributes you and your kid are looking for.</p>
<p>You could battle with your own 17-year-old about writing essays or meeting deadlines. Or you could let somebody else do that. (Theoretically, I suppose you could have a 17-year-old who just takes care of all that stuff without being badgered…but not at my house.)</p>
<p>Or you could pay somebody else to do these tasks. In most cases, the family is going to pay for them one way or another–with effort and time (and perhaps household stress), or with money, or often with some combination of the two.</p>
<p>So, yes, maybe this is an illustration of that old joke that a consultant is simply a person who will borrow your watch in order to tell you the time…and then keep the watch as payment. But if a family has the money to spend on the service, and chooses to spend its money that way, I don’t see the harm in it.</p>
<p>I’ll say, though, that I found Thumper’s observations about reaches and targets and “track record” interesting. You would sort of want to go into a transaction as pricey as this one with your eyes open to something like that.</p>