What does SUNY Albany look for in a student?

I know it isn’t the most elite school or the hardest to get into, but I’d like some advice on the sort of essay I should write (specifically the qualities they look for in a student.) I don’t want my essay to be generic and I am already set on going here (unless I get accepted to a school that will give me amazing financial aid.)
Tell me what they like the most in students and what will stand out best.

UAlbany honestly is a great school, and the main thing they’ll probably look for is honesty in your essay. I’d suggest writing your essay about something in your life that has shaped you and makes you stand out.