Brief descriptions (@firstgencollege, for more details and more nuance, get your hands on a FIske guide - your school library should have one, or perhaps your town’s?)
In terms of vibe, I’d say Swarthmore is more famous than Lafayette. It’s known to be intensely intellectual, some would say “a grind”, with students proud to compete for “heaviest workload” in the country. It’s also known to be very liberal and political.
Lafayette is a bit more mellow and preprofessional, politically more moderate than Swarthmore, but prestigious and well-known (including by prep schools). While not as hardcore intense as Swarthmore it’s not a “work hard/play hard” school and Greek life isn’t as prevalent as at Lehigh. It’s more liberal than Lehigh but less activist than Swarthmore.
Lafayette and Lehigh have a tremendous rivalry.
Union is work hard/play hard too (it’s the birthplace of the fraternity movement) and well-known for its Engineering+Liberal Arts environment. Being in Upstate New York, it’s a bit father away than any of the above. It’s moving away from financial aid for lower income students; its new policy favors families with income 100K to 250K with guaranteed merit aid. It does package loans. For an EFC0 family, costs would range from $2,500 to $9,700.
BTW, feel free to explore other colleges from the Fiske guide, too.
Keep in mind the great advantage you’ll have with ED. Don’t feel like you’re “settling” - research the schools. Use your time wisely. Surely among all the top schools there’s got to be one that you feel “gets you”.
If you are admitted to a college your family has not “heard of”, you’ll have to explain that college to them.
In reality, most people have only heard of a few colleges: Harvard, Yale, Princeton, MIT; colleges with strong football and/or basketball teams; whatever’s nearby. There are 3,700 colleges in the country and lack of familiarity means nothing about the college’s quality.
It’s impossible to know all of them and anyway why would you?
On the other hand, “rich people”, people on the Mainline, people who send their kids to boarding schools for 50K a year, know about these colleges (like Lafayette, Swarthmore, Bates, Colgate, Hamilton, Union, and of course Williams).
To give you an example of how some knowledge is widely known in some circles and completely ignored in others:
Williams is an official “Little Ivy” yet many people have never heard of it. At the same time, in many circles “in the know” it’s got the same aura as Harvard. People with power leverage it to access knowledge such as this. The internet and collegeconfidential level the playing field.
Some of these colleges are called “Hidden Gems” (although they’re mostly “hidden” if you attend a public school )
Basically, think of it as talking basketball with a football fan. Or discussing cricket with a baseball fan. Just because they’re never heard of your team doesn’t mean it’s not ranked at the top nor does it mean it’s not “well-known”.
If they’re really interested and you’re smart, you’ll find a way to make them understand that your team is a superior team.