<p>OK, here's the data I promised. This is from Swarthmore's annual financial reports, but I have no reason to suspect any other elite college is materially different.</p>
<p>Thes numbers compare 2005 to 1970, twenty five years earlier. Everything is expressed in inflation-adjusted, constant 2005 dollars, so these are pure cost increases. These are all per student figures based on average enrollment for the academic year, so they may not exactly match published sticker price, etc.</p>
<p>Sticker price per student increased 229%
1970: $17,219
2005: $39,408</p>
<p>Financial aid discounts per student increased 408%
1970: $2,727<br>
2005: $11,137</p>
<p>Note: This is mostly due to an increase of students qualifying for need-based aid from 36% to 50% of the student body.</p>
<p>Average price paid per student increased 195%
1970: $14,492
2005: $28,271</p>
<hr>
<p>Blossom, to answer your question: there is no such thing as a non-merit discount school. For example, Swarthmore is a need-aid only school, but wait:</p>
<p>In 1970:
$29,992 Avg. per student expenditures (not inc. fin. aid)</p>
<h2>$14,492 Avg per student fees</h2>
<p>$15,500 Avg per student "merit discount"</p>
<p>In 2005:
$69,212 Avg. per student expenditures (not inc. fin. aid)</p>
<h2>$28,271 Avg per student fees</h2>
<p>$40,941 Avg per student "merit discount"</p>
<p>The big endowment schools all offer significant implied discounts. The offer a lot of value (in dollars and cents) over and above the student charges. That's why they have customers lined up around the block. Think of the demand for a $69,000 Mercedes if the dealer put it on sale for $28,000.</p>
<p>That equation hasn't changed in twenty five years. The average customer at Swarthmore pays 229% more (in constant dollars) and gets a product that costs 231% more to produce.</p>
<p>What makes the product more expensive? More faculty. Nicer buildings. More support services (psych, deans for every race, creed, and religion). Nicer science building. Soaring benefits costs for employees. And, so forth and so on. I think anyone comparing their college experience in 1970 to their kids today can see the added "luxury" features.</p>