<p>butch,
I have had this debate numerous times with others, but let me make it simple for you. The PA score and "academic quality" mean different things to different people and have different levels of value to different people. Employers don't obsess over the "academic quality" of a college, at least not as it is defined by USNWR and voted on by those in the academic community. Employers care about the quality of the students that ABC College graduates. Thus, IMO, for the vast majority of undergraduate students who are expecting to join the for-profit world post-graduation, the greater interest is likely on how potential employers perceive a school and the preparedness level of their graduates. </p>
<p>The perspectives of employers are what guide my perceptions of colleges and any comments that I might direct to you or other prospective/current students and alumni. I care and value what employers say about a college and its students and the role that the faculty may have in producing stronger (or weaker) graduates. I think it is clear that this perspective is often at odds with the "academic quality" judgments of those in the academic community who perceive little to no direct responsibility on the part of the faculty for student outcomes. </p>
<p>In addition to the different prisms through which people make their judgments, please also recognize that USNWR is a for-profit magazine trying to maximize sales while retaining legitimacy. USNWR tries to appeal to as many people as possible without completely turning off those in the educational world whose help they need in producing the annual rankings. No doubt the college administrators don't like a non-academic group making up such a ranking (after all, academics love their monopoly), but they comply nonetheless as to not do so would likely lead to lower rankings, worse publicity, fewer applicants, etc. </p>
<p>So, take the USNWR (and any other) rankings with a grain of salt as their list should not be interpreted as a one-size fits all ranking. For those interested in pursuing a Phd or a career in academia, take the PA or some of the other academic-centric surveys seriously. For those interested in what they will experience in the classroom, look at the Faculty Resources factors most closely and consider matters like the now-dated Teaching Excellence survey. For those who care about the quality of the classmates, look at the Selectivity factors (although I would strenuously disagree with you about the worth of Top 10% ranks which I consider as pretty anemic evaluators of student quality). And so on and so on. </p>
<p>For my part, there are some absolutes (good students, small classes, faculty focused on teaching, schools with lots of money) that guide my thinking (and ranking) of colleges, but I also understand that others will almost certainly weight the same factors differently.</p>