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<p>Sometimes they do, most of the time the standard operating procedure is to indeed set the price as high as they can get away with. Mrs. Turbo has spent the last dozen years in pharmaceutical manufacturing. That realm of the economy seems to have written its own textbook on ‘impunity’…</p>
<p>As for reducing oil consumption, well, we did, BIG time, and we increased local supply, BIG time, and a lot of good that did to oil prices. Thing is, the average consumer does not even begin to understand how rigged the system is. Yet because there’s no choice, we’ll continue to pay.</p>
<p>A few years ago when oil hit $147/barrel, oil companies did indeed panic and started selling at well below cost. Why was it that $147 oil resulted in $4.25 or so gasoline and now we’re in the $95 range yet most of the country sees prices near the $4 mark? Because, unlike the last spike, this time the refiners wisened up and got into the game. Lots of refineries have been shut down, and when price of oil begins to drop, well, a refinery or two have an ‘incident’ (a squirrel eating a power line, for example) and a refinery goes down for a month. Squeeze supply and keep collecting.</p>
<p>Here’s what i see happening in the near and long term.</p>
<p>In the near term, if you have a job, $4 or $14 a gallon, you’ll pay. That’s what will turn us into a third world country. We’ll stop buying everything else to get to work. If you don’t have a job, $4 or $14, does not matter. If you have money, 1% money, or like my neighbors, 3%-4% money, it does not matter. Eventually lots of other businesses will take the fall when demand for their services and products goes away. </p>
<p>In the medium term, say, 10 years from now, we’ll see a lot more hybrids and electrics, maybe reaching 10-20%. At that point, the no-brainer move for Big Oil would be to use its cash hoard to buy public utilities and, imagine that, get into the electricity market. Currently a Nissan Leaf type all-electric runs on a third to a quarter of the cost of a gas car. How long before vehicle electricity @ 240V becomes way more expensive “just because”? Natural gas for vehicles and other energy sources will continue to be priced at the same or similar cost as what gasoline goes for (one only has to look at E85 or diesel for proof). </p>
<p>The long term solution, 20+ years from now, is the return to the cities and widespread telecommuting. This may wean us completely off oil, but it’s 20+ years from now. Ironically, I’m betting my kid’s architecture tuition on the above scenario… </p>
<p>My guess is that PetE’s will do well in the next 10-15 years, but eventually, as you said, the addict will either kick the habit or go down in flames, or, something drastic will have to be done from government policy point of view to avoid turning us into a third world country. Those are the ‘not good’ for long term scenarios I was referring to…</p>