IMHO, it is because education today (and maybe always) is a BUSINESS. It is about marketing and spin, and creating a perception of excellence based on low admission rates. Greenspan’s “irrational exuberance” comment about dot coms comes to mind.
I know that this is a generalization, but we must look at the schools too for creating this environment of insanity. And we must look at every entity within that food chain that partakes of this feeding frenzy, whether it’s the colleges, the standard test companies, consultants, test prep companies,etc. All of them are part of the feeding frenzy. And ask yourself “whom are they feeding on”?
Do you remember the very first words of The Great Gatsby, before you even get to Chapter 1?:
Then wear the gold hat, if that will move her;
If you can bounce high, bounce for her too,
Till she cry "Lover, gold-hatted, high-bouncing lover,
I must have you!"
Think about it: who is “her” and who is the “Lover, gold-hatted, high-bouncing lover” she must have? Is this what US higher ed and our kids has become?
I do not for a moment mean to suggest that there is no importance to excellent colleges and the brilliant work that they (or perhaps, more accurately, their faculty/staff have done). What I am saying, though, is that so many of the US higher ed institutions have adopted pure business approaches to education that we, as parents, shouldn’t fall for that.
There is NO WAY I want my children to go anywhere except where they are happy they will grow. If that’s an Ivy or one of the very many acronyms that are used, ok. If it’s not, that’s ok too.