Why do we put so much emphasis on status for colleges?

@boolaHI Hang on, if you were to go onto Harvard’s financial calculator you can put in the range of income you are currently living off of and they will give you the amount of how much they will give you. The rest of the ivy leagues do the same thing. What I really find interesting is that if you are making less than 60k you are not expected to pay any amount due to the bountiful amounts of endowment these ivy leagues have to sustain itself.