At least where I live, it’s a status symbol. Why do people put so much importance on having a nice house, a nice car, nice clothes? A modest house offers a roof just as much as a mansion does. A Toyota gets you from point A to point B as much as a BMW does. A purse from target holds your things no better than a bag from Coach. However, kids where I live want to prove how smart, how hardworking, how talented they are through their school. They want something with wow factor. I think every kid to a certain degree wants a bit of that.