<p>I’m with Fogcity on this one. There’s a whole lot of college-bound country out there that hasn’t heard of a whole lot of places mentioned with great reverence on CC. Isn’t there even a thread called Just Smile and Nod about all the comments made from us ignorami who’ve never heard of some ranked place junior is headed?</p>
<p>A friend of mine went to Pomona. Never even heard of it before we met. I know, around here, saying something like that is almost blasphemous. </p>
<p>Bottom line, there’s a subset of people who really care about the brand name of a school. There’s a subset who really care about private prep schools. I suspect where one lives has a lot to do with how important it is. In some places, there’s just no market.</p>