<p>Alexandre,
Perhaps part of the problem with your perception is when the games are played in northern climates. Your school, U Michigan, does not play its home opener until March 19 and yet final exams start less than a month later. The team continues to play, however, and won’t finish its regular season until mid-May and then longer if it makes the post-season. With a schedule like that, it’s easy to see how students wouldn’t get too involved with the team. </p>
<p>Clearly, the weather is better in the Sunbelt and schools in those regions have a big weather advantage. All have already been playing home games for over a week, eg, UCLA and U Virginia opened at home on 2/23, U North Carolina and Rice opened at home on 2/26, Vanderbilt opened at home on 2/27. It's spring in these areas. </p>
<p>I'm not sure how you measure popularity, but I think national TV coverage is worth something. I’m sure that ESPN feels that it is a popular sport and I suspect that U Michigan students and fans would get pretty excited if their team made it to the College World Series and they could watch it on national TV or maybe even travel to Omaha for the games. If you don’t believe me, then I suggest you talk with some folks from either U North Carolina or Rice, both of which were there last season. </p>
<p>As for the dollars and cents, no question that there is not much revenue in any college sport outside of football and basketball.</p>