Writing the common app transfer essay

Okay so the topic is this,

Please provide a statement that addresses your reasons for transferring and the objectives you hope to achieve. You can type directly into the box, or you can paste text from another source. (250-650 words)

I keep reading that I should write about the draws to the school I am applying to, not the things pushing me away from my current school.However the same essay gets sent to every school I apply to, so I don’t know how I am supposed to personalize this essay(talking about what i like about each school), when the same essay is being sent to multiple schools.

You can personalize the essay if you want. You can change the essay before you submit each application.