The article does state:
"As with any college ranking, what the WSJ/College Pulse methodology rewards may not be what’s most important for any individual applicant. As students and families consider where to invest their tuition dollars, there are many elements of the decision that can’t be boiled down to analyzable data on a grand scale: a school’s values, the sense of belonging one may get while walking on campus, and the distance from family and friends are chief among them.
This ranking views colleges as a springboard for the career and life that come afterward, and it analyzes them through that lens. But as with any big decision, the best college in this list may not be the best for everyone."