"… What makes predicting yield so tough for many colleges and universities is that even students who demonstrate genuine interest in a campus don’t always enroll. Nearly 25 percent of this year’s college freshmen who were admitted to their first-choice school did not enroll there, according to a survey released recently of 4,600 college freshmen by EAB, a higher education consulting company.
The reason those students gave for passing on their first-choice school? Money. Some 71 percent said the college was too expensive or they received a better financial aid package elsewhere." …