<p>Small changes can mean big drops in ranking. From the WSJ</p>
<p>At least two colleges corrected their alumni-giving rates for this year's U.S. News & World Report rankings -- and their standing suffered as a result.</p>
<p>The statistic, calculated by each school and then submitted to U.S. News, measures the percentage of alumni who donate to their alma mater each year. Some schools have used unapproved methods to calculate the number, which is often touted as a measure of alumni loyalty...</p>
<p>In correcting its calculation this year, Albion College's alumni-giving rate reported to U.S. News fell to 36% from 50%. That helped send its overall ranking among liberal-arts schools down 25 places, to 116th from 91st, an unusual drop on the typically stable list.</p>
<p>Hollins University reported a 42% alumni-giving rate, down from 47% a year earlier. The correction took the Roanoke, Va., liberal-arts school out of the top 100, to 104th from 97th...</p>
<p>...some colleges try to improve the statistics that comprise their U.S. News ranking, sometimes in unsanctioned ways. In the 1990s, many colleges were caught improperly inflating their students' SAT scores....</p>
<p>Albion, of Albion, Mich., used to count one-time gifts by graduating seniors as several gifts over many years, even if the graduate stopped giving. That violated the standards of both U.S. News and the Council for Advancement and Support of Education, which tracks donations to higher education...</p>
<p>Jeff Hodges, a spokesman for Hollins, said the school's incorrect alumni-giving rate last year was "unintentional" and the result of "some sort of misinterpretation of how the form from U.S. News should have been filled out."</p>
<p>The alumni-giving rate accounts for just 5% of the U.S. News rankings, but since most schools' statistics don't change much from year to year, a dramatic rise or fall can significantly affect a ranking.</p>
<p>"Our feeling is that the definition and the rules are pretty clear," Brian Kelly, the editor of U.S. News, said yesterday. "At the moment we're taking it on trust that schools are being honest in filling out our survey."</p>