<p>Why ashamed? No one is entitled to financial aid–it’s a gift. And no one is entitled to attend any particular college. If you can’t afford it, or if you think the place is “gouging” families, go elsewhere. I think the point of the article was that Ms. Oliveira is in a role where she has to disappoint a lot of people and wishes she didn’t. She doesn’t set tuition and she doesn’t determine the total aid available. Frankly, I wouldn’t want her job.</p>