An Un-American Approach to University Enrolment Management

In California, it is not actually that hard to get into a UC. But, because of the hierarchy of perception, most aim for UCB or UCLA, making those campuses very difficult to get into. Less selective ones like UCR or UCM as seen as a “consolation prize”.

The impression I get is that there is much less of a perception hierarchy among Toronto, UBC, and McGill, so that the top-end students across Canada are not all trying to get into the same one. Is that actually the case?