Analyse Rochester Supplement

Hello friends, My brother has failed to understand this college supplement. I will be so thankful if any of you gives us abetter approach

The question goes…February 2015 saw global, record breaking low temperature in the the Eastern US and Rochester. Students here who thrive in white winters (and three beautiful other seasons) wonder how can you make Rochester “ever-cooler”?

I hope to hear from you soon. Thank you!

The goal of this seems to be to get from the abstract term “ever-cooler” to something about you, whether that’s a part of your character or something you like to do.

So my first step would be to brainstorm. What does winter / the cold / ice mean to me? How do I feel about winter? What do you I in the winter? What is the weather like where I live? What does it mean to “thrive in a white winter?” Then once I had that in mind, I could write along that theme.

can you give me a simplified and more clear analysis