@PositivelyMe there is a whole forum of music majors and their parents right here at CC, if you’re interested - http://talk.collegeconfidential.com/music-major/
We found that forum extremely helpful since the music school admissions process is so different. My S is a freshman at a conservatory now.
Though I am not as familiar with typical awards to music business majors, talent-based merit scholarships at music schools are very common, though they vary in amount depending on the school, the instrument, and how desired the applicant is to the school. At some top conservatories with high sticker prices it’s very hard to get in, but almost everyone admitted gets large talent-based merit scholarships, at other music schools only the top one or two candidates per instrument or program get merit. Even if your son is admitted early via rolling admissions he may need to wait for his financial award until after all applications are in and auditions/portfolios are reviewed (this depends on the school). My son got large music merit awards at every private school he applied to and smaller ones at the public options that had less $ to give but those schools were much less expensive to start with.
You certainly do not need a consultant to get talent based merit, and unless the consultant specializes in music school admissions, which are totally different from general college admissions, I would doubt hiring that consultant is worth it since so much rides on the audition (or portfolio in this case). The essay may be important, but you would want someone familiar with what music business programs are looking for and that may be hard to find in the world of college consultants. We found that our S’s guidance counselor and others who were generally very knowledgeable about college admissions really had NO clue how music school admissions work and that’s why the Music Major forum was so helpful.
SAT/ACT scores at most music schools are often among the less important factors in admissions as long as the student is in the general range for the school, though it varies by school, and at those that offer academic merit for stats they still can be important. Not all schools will stack talent-based and academic merit, though, and unless the merit award(s) are big enough to bring the cost of attendance below your EFC you will still be expected to pay your EFC.
Have you run the Net Price Calculator at your son’s top school to see if it looks affordable? Very few of those calculators include talent-based merit awards and some NPCs at performing arts schools are very basic and thus not very accurate, but it is still helpful to know what the school thinks you can afford (which is often higher than families can actually afford). If it’s too much, then make sure your son understands that the net price has to come in at a certain $ with merit in order to be affordable, and you can try to find out the typical merit range at that school to see if it might be a realistic option. Not very many performing arts schools meet the financial need of all students.
Applying to just one music school sounds very risky to me, especially if there is ANY doubt about affordability or if he will not find out about merit awards until much later (call the school to ask about that). A music school that my son applied EA to was the very LAST one to award merit the second week in April, even though he was admitted to both the school and music school back in December. By that point he had already chosen a different school.
Good luck!