<p>I've noticed on the Ohio State thread today that Miami university has obviously bought the top banner on the page every time someone views the OSU thread.</p>
<p>It's pretty obvious that Miami views OSU as the competition.</p>
<p>It got me thinking....with fewer students (customers) in the future, I wonder how heated the marketing will become between colleges.</p>
<p>Is comparison or attack advertising coming soon?</p>