<p>Sometimes here on CC it seems as if colleges are in the driver's seat. That may be true for the most selective colleges, but move down a few notches and it's an entirely different story. Read the article below about college recruiting and marketing. "It's not a seller's market," says one Admissions officer. "It's a buyer's market"</p>
<p>Thanks, Carolyn for the tip.
For those too lazy to click the link, here's the gist. Just remember, the below doesn't reflect what's going on with the top colleges whre it's definitely still a seller's market.</p>
<p>"<br>
College officials use sex, skiing, rock stars to recruit students</p>
<p>SCOTT BAUER
Associated Press</p>
<p>LINCOLN, Neb. - Forget course catalogs and colorful pamphlets.</p>
<p>Think sex, skiing and rock 'n roll.</p>
<p>When it comes to recruiting students for college, admissions officials are turning to increasingly outlandish stunts to get the attention of high schoolers. Birthday cards, ski weekends and even reality TV shows are being used by colleges and universities to get an edge.</p>
<p>Personal contact with students is in. Indiscriminate mass mailings are out....
The result is a feeding frenzy among colleges and universities to snare the best freshmen, said Bob Massa, vice president of enrollment at Dickinson College in Carlisle, Pa."</p>
<p>Well it is nice to be wanted somewhere.</p>