<p>There are some very long threads on the merit scholarship strategy elsewhere on this site, but I will boil it down to the strategy that makes sense to me.</p>
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<li>“Aim low.” This means that the school is, for all intents and purposes, a safety school, from a likelihood-of-admissions standpoint. The merit scholarships are usually used to attract kids who are in the top quartile–or better–of admissions stats (GPA/test scores). There may be some kids who have something really special the school needs (an athletic talent, or other very SPECIFIC contribution that the school community MUST HAVE to function, like a flugelhorn or a lighting designer or whatever) who get merit scholarships without being tippy-top of the applicant pool for stats, but my kid didn’t have that. </li>
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<p>Schools that were a reach for my daughter were the schools that get lots and lots of top-notch applicants and therefore don’t use merit aid to attract students. But even if they did, schools usually don’t use that money to attract applicants who are “reaching,” they use it to lure kids who would be in demand elsewhere. She had only one reach school on her list. Wound up at a “safety” that felt glad to have her and gave her a nice scholarship, honors program, etc. Looking at their published stats, she is well in the top quartile (probably top decile) of her class in terms of test scores. She’s very happy there.</p>
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<li>Make sure the school actually GIVES merit scholarships to kids who don’t meet criteria for need-based aid. They don’t all, or they may give nearly all of their merit money to kids who also meet criteria for need-based aid. This is my take on how GWU works, for example. They have one pot of money that is straight-up merit, for kids who do not qualify for need-based aid. But they have a bigger pot, with bigger scholarships, for kids who qualify for need-based aid, and those kids can get a scholarship that actually exceeds their “need” (as it is calculated). But if you don’t fall into that pool of applicants, you can’t be awarded those awards. Brandeis has done away with virtually all scholarships for kids without documented need. </li>
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<p>One way to find out how it breaks down is to scrutinize the information on the website, if they have it out there, or to look at the common data set where they actually tell you how many kids applied for need-based aid, qualified for it, got it, etc., and they also tell you who got non-need-based aid who didn’t qualify for need-based aid. </p>
<p>However, remember that the data on what percent of the MATRICULANTS are awarded merit money does not reflect the likelihood of an ADMITTED APPLICANT being awarded a scholarship. After all, the people who are awarded the scholarship are more likely to matriculate than the ones who are not–that is why they give the scholarships, and if it didn’t work that way, they’d stop doing it. (Brandeis said it wasn’t working for them, and that is why they stopped.)</p>
<p>Also consider that the money may not be evenly distributed across different programs in the school. The most popular programs may need to use merit money less in order to get the yield they want. GWU gives very few merit scholarships in their School of International Affairs, for example. </p>
<p>(I learned this stuff only after the fact.)</p>