<ol>
<li><p>Commit to notifying applicants of major decisions all on the same day. Today’s technology demands as much;</p></li>
<li><p>Eliminate the optional interview for the admission application, particularly because it’s impossible for the admissions committee to offer interviews to all applicants. Anything optional, like interviews or additional essays, adds to the students’ stress level. (“Are they serious when they say it’s optional, or is it really mandatory?”) At the information session our family attended, the admissions counselor said that only about 20% of applicants get to interview, and that if you thought you would do poorly, to skip the interview because not interviewing would not put you at a disadvantage or hurt your application. However, to the extent that an interview helps another student gain admittance, this cannot be a true statement (for the student who or was unable or decided not to interview). Likewise a poor interview certainly can’t help an applicant’s chances for admission. If the admissions committee finds interviews of value, they should adopt a policy where an interview is granted to an applicant only at their instigation, under the pretense that they need more information about that student in order to make a decision. Out of state students or students who couldn’t travel to campus to interview could be interviewed over the phone or (better) via Skype. This way an applicant won’t feel penalized or be left wondering if they made the wrong decision about interviewing or not. </p></li>
<li><p>Punt the Common App, or at a minimum modify how you use it. I’m going from memory watching my son fill it out, but from what I recall the only real benefit is that it makes it easier for the teachers and counselors to submit their recommendations online. For the student section it’s actually more complicated, since they have to complete both the Common App and the supplements of all the schools they choose to apply to. It shouldn’t take so long and involve so much wasted energy: certainly a student needs to list his birthday, address, and contact information, but there’s no need for him to list how many brothers or sisters he has, or where his parents went to school and what they do for a living, or his SAT/ACT scores (since College Board/ACT will be sending them) or a list of his prior classes (since a transcript will be sent) or a list of his senior classes (since a mid-year report can be requested), or whether he’s going to apply for financial aid (since that will be forthcoming if he is) or a list of his 38 extra-curricular activities, since it’s impossible that more than a couple of them really meant anything to him. All of this information is either redundant or extraneous, and when you throw in applications to the non-Common App schools, it borders on insane.</p></li>
</ol>
<p>This is how I think the USC (or any school) application should look:</p>
<ol>
<li><p>“Part 1” - Name, physical and e-mail address, phone number, birthday, and a list of significant awards and achievements;</p></li>
<li><p>“Part 2” - List of light-hearted questions that are fun to answer and give some insight into the student’s personality;</p></li>
<li><p>“Part 3” - Five distinct sentences (as opposed to a 5 sentence paragraph) written by the student to describe him or her (this idea is borrowed from UT Austin’s Plan II Honors application);</p></li>
<li><p>“Part 4” - Two 300 to 500 word essays, the first from the Common App list, and the second focused on what the applicant knows about a particular subject or topic;</p></li>
<li><p>“Part 5” - Teacher and counselor recommendations.</p></li>
</ol>
<p>All of this should be done in a format that is easy to input information into and navigate over a period of several visits to the site.</p>
<p>I guess my last thought is this: I find it ironic that this country’s elite colleges and universities all seek students who are energetic and self-starting, original thinkers, leaders rather than followers, people who are eventually going to change the world. And yet, when it comes to the admissions process, these same colleges and universities act like the biggest bunch of lemmings on the planet. They all seek prestige and marketing edges through the numbers, with the Common App as the primary vehicle. What really matters aren’t great students but more applications, lower acceptance rates, and higher yields, all leading to higher USN&WR and BW rankings. We’ve already seen on this thread and others how these numbers excite the alums. Really? Why doesn’t one of these institutions break from the pack and show some originality of thought about how it thinks about the admissions process? Why can’t it refuse to participate in the arms race for student applications, instead offering an attractive alternative that distinguishes it from everyone else? After all, this is the kind of thinking these schools are looking for and expect from their applicants.</p>