<p>Tour guides are a whole other mess!</p>
<p>We do not pick our schools based on info sessions and marketing mailers. Although with the latter, it sometimes makes we wonder about who is steering the admissions ships at these schools. Although, I must admit, we just got one of the best over-the-transom brochures from Boston University yesterday which actually said in the cover letter to compare their material with the usual stuff we get in the mail, so kudos to them.</p>
<p>We all keep going to info sessions because we hope we’ll get some new enlightenment or perspective, as opposed to the same old cliche drones. Sometimes those cliches are packaged differently. </p>
<p>I think the best info sessions are the ones that are more personal than a recitation of facts, although those are definitely in the minority. On this Boston trip, we saw the range from a young admissions officer doing a personal and very amusing monologue which still covered the essentials (Tufts), two students explaining things from their perspective for 40 minutes (Brown), the usual admissions officer with the “student monkey” (BU), and the admissions officers who was every bad info session cliche in one package, admitted the Powerpoint he had was outdated, and periodically stumbled on facts (Brandeis). </p>
<p>I hate to use the expression “student monkey” but it kind of seems that way when you have an admissions officer recite different things about student life or academics, then cues the one student to recite how all this fit perfectly into their life and decisions in a very scripted way. You almost expect after the student gives their pat answer, the admissions officer will toss them a fish or a biscuit!</p>
<p>The awful Brandeis info session didn’t matter that much as the tour guide was very good and obviously, schools have to be taken on their own merits. But when the info session is a dud (and same for tour), you shake it off and look past something badly executed to represent the school in person.</p>
<p>We visited Lehigh in January and both the info session and the tour guide barely touched on the academics (and academic capabilities, staff) of the school – it was mostly about what it’s like to be a student at Lehigh. I have to imagine that’s the way they strategically planned it. I enjoyed it all, but I felt something was missing too – hey, aren’t we here also for classes?</p>
<p>I believe that if a college has to put its best face forward first on the info sessions – and that really is the case with most students visiting – many have to really rethink the presentation, who is doing it and how they are doing it. No matter how you slice it, it is all part of the marketing machines of colleges, and I am surprised at how wasteful some of it (and sometimes more) can be.</p>