Her 35 ACT and excellent GPA should put her in a good place for merit awards.
Read this thread:
This student got the McNair Scholarship at University of South Carolina. Their annual budget was lower than the instate cost of UVA. She had a lot of good options…and many that would be affordable for you but were not for Kevin.
Lots of good suggestions on the thread for chasing merit awards.
Will your kiddo be a national merit scholar? Did she do well on the PSAT her junior year?